They cited his Marketing Management book as one of the 50 best business books of all times. The Financial Times included him in its list of the top 10 business thinkers.
He has been a consultant to IBM, General Electric, Sony, AT&T, Bank of America, Merck, Motorola, Ford, and others. He is the author of over 57 books and over one hundred and fifty articles. Degree in economics (1956) from the Massachusetts Institute of Technology (M.I.T.), and has received honorary degrees from twenty-one foreign universities. Degree in economics (1953) from the University of Chicago and his Ph.D. He has been honored as one of the world's leading marketing thinkers. Johnson Distinguished Professor of International Marketing at the Kellogg School of Management. Axelrod, Aaron Anderson, James, 1960., Krar, Stephen F. Axelrod, Aaron Anderson, James, 1960., Burghardt, Henry D.
Central Machine Tool Institute, 1988., Central Machine Tool Institute, Bangalore, 1987., Burghardt, Henry D. Departemen Pendidkan Nasional Haryatmo, Sri Rahayu Prapti Mulmyani Hesti Nugraha, Christianto W, 2003., Laginem.
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